Built for detailers · Now in Atlanta

The software you run on wasn't built for detailing.

Square doesn't know what a ceramic coat is. You're duct-taping booking, payments, and customer texts across five apps that don't talk. FOAM is the all-in-one built for how detailers actually work, mobile or shop.

9 of 25 founding spots left in Atlanta
Detailer with their van · working a car
Today · TueOn the books
9:00
Ceramic coat · Tahoe
Buckhead driveway
$340
25 min drive buffer added
10:30
Full detail · Civic
The shop · Bay 2
$180
One app for the whole operation

Stop running your business across five tabs.

Vans & bays photo

Manage your vans & bays

Dispatch mobile units and book bays from one schedule. Everyone knows where they're supposed to be, and when.

Customers photo

Manage your customers

Every customer, vehicle, and service note in one place. See your full history any time, and reach your regulars without paying per lead.

Business photo

Manage your business

Take payment on the spot, set your own payout schedule, and watch the revenue add up in real time.

The wedge

Built for detailing.
Not adapted to it.

Four things no general booking app can do, because the people who built those apps never ran a detail business.

Service Travel Intervals

Your schedule auto-buffers drive time between jobs, so you're never double-booked across town. Set it once and the calendar protects your day.

9:00
Ceramic coat · Buckhead
+ 25 min drive · auto-added
10:30
Full detail · The shop

Location-based & mobile pricing

Charge differently for a driveway across town and a bay at the shop. Set your mobile and on-site rates once, and FOAM applies the right one.

Vehicle-specific service notes

"Black single-stage, swirls on the hood." Notes live on the vehicle, not lost in a text thread you'll never scroll back to.

Built by an operator who ran the van and the shops

FOAM wasn't dreamed up in a conference room. It was built by someone who ran mobile detailing and brick-and-mortar shops in Atlanta, and got tired of software that didn't get it.

Read the story
Detailer stories

Operators who stopped duct-taping.

Marcus · at the van

“I was losing bookings in my DMs. Now everything’s in one place and I actually look like a real business.”

Marcus Hill
Apex Mobile Detail · Atlanta
Dee · working a hood

“The travel buffer alone saved me from double-booking across town twice a week. That’s real money.”

Dee Carter
Crown Shine Co. · Atlanta
Sofia · at the shop

“No more chasing Venmo. They pay in the app, my payout hits Thursday. Done.”

Sofia Reyes
Lux Finish Detailing · Atlanta
Founding Operator Program

Be one of the first 25.

We're hand-building FOAM with 25 founding detailers in Atlanta. You shape the product. You lock in the deal, for good.

Free for life
Locked-in low processing rate
No feature gating, ever
16 claimed9 of 25 spots left
Become a Founding Operator
Detail oriented

Every service your customers book.

From a maintenance wash to a multi-stage correction, FOAM handles the full menu, priced your way.

Wash & Details

  • Express wash
  • Full detail
  • Interior detail
  • Maintenance plans

Protective Services

  • Ceramic coating
  • Paint sealant
  • Wax & protectant
  • Interior guard

Restoration Services

  • Paint correction
  • Headlight restoration
  • Odor removal
  • Engine bay

Appearance Services

  • Trim restoration
  • Wheel & tire
  • Glass coating
  • Dressing & finish
Join the Waitlist

Be first to know when FOAM opens near you.

Detailing is coming to more of Atlanta. Leave your info and we'll let you know the moment more detailers are available in your area.

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We'll only use your info to update you about FOAM. No spam, unsubscribe anytime.

Prefer to opt in by text? Text START to (470) 470-3627 to join the FOAM waitlist and receive updates. Msg & data rates may apply. Reply STOP to opt out.

For customers

Need your car detailed?

Find a detailer that comes to you, book in a couple taps, and pay right in the app. Detailing that fits your schedule.

For Customers

Stop adapting. Start detailing.

The all-in-one finally built for your trade. Get in while founding spots are open.

Become a Founding Operator
9 of 25 founding spots left · Atlanta